{"id":4431,"date":"2023-05-25T09:52:30","date_gmt":"2023-05-25T09:52:30","guid":{"rendered":"https:\/\/tebilisim.com\/?p=4431"},"modified":"2023-05-25T10:10:27","modified_gmt":"2023-05-25T10:10:27","slug":"12-effective-ways-to-appear-on-google-discover","status":"publish","type":"post","link":"https:\/\/tebilisim.com\/en\/12-effective-ways-to-appear-on-google-discover\/","title":{"rendered":"12 Effective Ways to Appear on Google Discover"},"content":{"rendered":"
Google Discover is a platform that provides personalized content to users based on their interests. This platform utilizes algorithms based on users’ previous search history, interactions with Google products, and other information Google has about the user to deliver a content feed. Content is typically visible on the Google mobile app, accessed from mobile devices through Google.com, and on certain Google-supported home screens, such as the Google Pixel Launcher. Google Discover is highly personalized, so different users will see different content in their feeds.<\/p>\n
The quality of your content is key to appearing on Google Discover. If your content is weak, does not meet the user’s intent, or does not comply with Google’s Webmaster guidelines, it won’t be visible on Google Discover.<\/p>\n
Creating high-quality content increases the likelihood of users and search engines perceiving your site as a valuable and trustworthy resource. Here are some tips for creating quality content:<\/p>\n
Naturally incorporating keywords, optimizing for natural language processing, adding visual and alt tags, creating external and internal links, and using creative and informative headlines can increase your chances of appearing on Google Discover.<\/p>\n
Google recommends websites that adhere to the principles of Expertise, Authority, and Trustworthiness (EAT). This means writing with expertise, showcasing your skills, providing links to reliable sources, receiving backlinks from established sites, and ensuring honesty and security on your website and author.<\/p>\n
EAT is an acronym established by Google for search engine optimization (SEO). EAT stands for “Expertise,” “Authority,” and “Trustworthiness.”<\/p>\n
The EAT principles provide a guide for content creators and site owners to measure how trustworthy their content and sites are in the eyes of Google and users.<\/p>\n
These principles are particularly important for topics classified as “Your Money or Your Life” (YMYL). YMYL topics are those that have a significant impact on users’ health, finances, or lives, such as medical or financial advice. However, the EAT principles are generally applicable to all content and sites.<\/p>\n
Google Discover often recommends visual content. Using high-quality images that are relevant to your content can increase your chances of being featured.<\/p>\n
Google Discover primarily operates on mobile devices, so it’s important to ensure that your content loads quickly on mobile devices.<\/p>\n
Both new and evergreen content can increase your visibility on Google Discover. It’s important to write time-sensitive content that will be valuable throughout the year. This way, you’ll continue to receive traffic as long as your content remains useful.<\/p>\n
“Evergreen”<\/strong> content refers to content that is not time-sensitive and maintains its value over a long period. The term “evergreen” is derived from the concept of trees staying green throughout the year. Evergreen content typically covers topics such as general information, tips and advice, educational materials, and frequently asked questions that will remain relevant over time.<\/p>\n For example, a blog post titled “Best smartphones in 2023”<\/strong> is time-sensitive content because the information will become outdated and irrelevant in 2024. However, a blog post titled “How to choose a smartphone?”<\/strong> is considered evergreen content as it covers a general topic and includes tips and information that will remain valid over time.<\/p>\n If Google cannot verify or index your content in the Google Search Console (GSC) or if Google bots cannot crawl your content, it will never appear on Google Discover. The easiest way to ensure your content is quickly indexed is by submitting an XML sitemap.<\/p>\n Registering your website with Google My Business and creating a Google Knowledge Graph can increase your visibility on Google Discover.<\/p>\n Google My Business is a free tool that helps your business become more visible in Google search results and Google Maps. To register your business with Google My Business, you can follow these steps:<\/p>\n7. Ensure Your Content is Indexed and Crawlable<\/h3>\n
8. Sign Up for Google My Business<\/h3>\n